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PR 3.0: Nuevas herramientas mismos principios
Hace unos años atrás, cuando las empresas empezaron a volcar su mirada hacía las tecnologías de la información como mecanismos más certeros para llegar a sus clientes/consumidores, las redes sociales o...
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La eSociedad y la nueva demanda del eCliente: Comunicar
Si nos detenemos un momento y pensamos cómo es que el mundo cambió en los últimos 60 años, realmente nos sorprenderíamos más de lo que pensamos. En la década del 50, y debido a la pos guerra, las...
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The eCustomer’s reapplication: Communicate
If we stop a moment and think how the world changed in the last 60´s, we really be surprised more than we think. In the 50′s, and because the post-war, companies could position themselves in the...
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Social Business, the future is built by sharing
Since a few months ago, the phrase “Social Business” goes in with force in the context of modern business management. Yes, perhaps many Latino business owners or Peruvian, still reluctant to believe...
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Trends 2012, social customer attacks
So far most of December statistics show a higher growth of digital communications, marketing and PR partner to establish more ties with the new social customer. Clearly the most innovative strategy...
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10 guidelines for listening and understanding in social business
Today most organizations worldwide have a web platform, and of course, a social media channel. But do use them effectively and in real benefit to business growth? Probably many people believe so. But...
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Action & reaction, after the Social Business must act with emotion and feelings
Sinergy in Social Business After a dismal #BlueMonday, and some situations observed in Twitter I can reaffirm that if there is a percentage of emotion or feelings in the publications that are made in...
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4 factores para lograr engagement
La influencia del desarrollo económico y social ha empujado a las organizaciones a darle una mirada fija a la construcción de una verdadera sinergia entre los públicos y la organización. Es evidente...
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Relaciones Públicas Digitales, redefiniendo el espacio.
Para los que trabajamos en PR (Public Relations o Relaciones Públicas) y nos hemos dedicado a su investigación, y análisis, podemos sostener que en la actualidad, en temas de comunicación lo que ha...
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PR: Building the digital impact
For those who work in PR (Public Relations) and have been dedicated to his research and analysis, we argue that at present in communication that has changed are the tools. The principles are maintained...
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